The study made use of multiple modules to achieve the objectives of the study and arrive at top schools in Mumbai.
Module 1 was a secondary research module. A comprehensive list of schools was generated with the help of internet, magazines and other publications. The various sources used for generation of school list included:
As it is not possible to get a completely exhaustive list of schools and include them in the survey, we kept an option of adding any new school name in the survey form if any respondent mentioned any school name outside our list. Effectively, every school had a chance of getting covered in the survey if their name was mentioned by the respondents.
More than 350 schools were sent the factual data questionnaire and then rigorously followed up telephonically.
The factual data sheet focuses on the following information areas:
In the perceptual survey module, a structured questionnaire was administered to selected respondents. The questionnaire captured:
Respondents were provided a list of parameters to evaluate the schools & rate on a scale of 1-10 where 1 meant poor & 10 meant for excellent. The list of parameters covered in the survey was arrived at based on past surveys as well as discussions with experts from the industry experts and teachers etc.
Each respondent was asked to give ratings for only those schools that he/she is aware of and considers it to be among the top 10 schools in Mumbai and their area. Thus a maximum of 20 schools were rated by each respondent. This ensured that there was neither interviewer nor respondent fatigue and thus ensured better quality data.
There were two main respondent categories who were interviewed to evaluate schools; those who had the experience of such schools (Experiential) and those who are currently searching and aspiring to get admissions for their ward (Aspiring):
The sample selection was done using convenience sampling method though the sample was spread out geographically across the city to get better representation.
Multiple starting points were selected spread across the city. Then around each starting address interviews were conducted with various segments of respondents.
A total sample of 910 was achieved. The following 7 zones in were covered in Mumbai:
A robust approach is followed to arrive at the final rankings. The step by step process is given below:
The final score for a school is an average of Perception Score and Factual Score - equal weightage given to both
There are 4 broad categories of schools shown in the ranking viz;