Survey Methodology

The objective of this research was to rank the top schools in each zone in Delhi NCR. The study had two major modules i.e. 

  • Factual survey
  • Perceptual rating survey

In the perceptual survey module, a structured questionnaire was administered with target respondents to arrive at the ranking of schools in Delhi NCR, Lucknow and Kanpur along with residential and nonresidential schools in North India. The sample selection was done using purposive sampling method though the sample was spread out geographically to get better representation. The initial list of schools had over 500 schools of Delhi NCR, 100 schools in Lucknow and Kanpur along with 30 schools in North India (residential and nonresidential). Each respondent was asked to give ratings for only those schools that he/she is aware of and known. Each person could rate maximum of 25 schools based on their perception/ experience to ensure that there was neither interviewer nor respondent fatigue and thus ensured better quality data. Teachers were asked to rate the schools (except the school that they were associate with) to avoid any biasedness.

A sample survey of 1200 was conducted across 12 zones in Delhi

  1. North
  2. East
  3. West
  4. South East
  5. South West
  6. Central
  7. Dwarka
  8. Noida
  9. Greater Noida
  10. Gurgaon
  11. Ghaziabad
  12. Faridabad

The category of respondents who were intervened rated each of the schools based on their experience with the current school and their perception with respect to other schools. Only Parents of aspiring students (who are currently searching and aspiring to get admissions for their ward) evaluated the schools based on their perception alone. The respondent categories included:

Experiential & Perceptual
  • School teachers
  • Alumni
  • Parents of existing students
  • Students
  • Parents of aspiring students
The survey was executed during 4th week of July to 4th week of August 2019.

Module 1 | Desk Research

A comprehensive list of schools was generated with the help of secondary sources, magazines and other publications. The various sources used for generation of school list included:

  • CBSE approved list of schools
  • List of school from previous surveys
  • Newspapers/ parents’, teachers’ blogs

As it is not possible to get a completely exhaustive list of schools and include them in the survey, we had option of adding any new school name in the survey form if any respondent mentioned any school name outside our list. Effectively, every school had a chance of getting covered in the survey if their name was mentioned by the respondents.

Module 2 | Data Collection

Factual data collection

More than 700 schools were sent the factual data questionnaire and then were rigorously followed up telephonically to share their factual data.

The factual data sheet focuses on the following information areas:

  • General information of the School
    • Establishment
    • Affiliation
    • Total number of students
    • Board toppers
  • Infrastructure & facilities
    • Total campus area
    • Laboratories/ other facilities
    • Teaching methodology
  • Sports facility
  • Extra-curricular activity
  • Medical facility
  • Teachers facility
    • Total number of teachers
    • Student teacher ratio
    • Experience of teachers
  • Network
  • Exchange programs and global exposure
  • Disaster Management
  • Awards
  • Fee structure

Perceptual data collection

A perception questionnaire was administered with respondents. Respondents were asked to give rating for only those schools which they were aware and knew about.

Respondents were provided a list of parameters to evaluate the schools & rate on a scale of 1-10 where 1 meant poor & 10 meant excellent. The list of parameters covered in the survey was arrived at based on past surveys as well as from secondary sources. As mentioned the 5 different stakeholders were taken into consideration for the perceptual survey viz. Teachers, Alumni, Parents of aspiring students, Parents of existing students & Students.

The questionnaire was so designed that both experiential & perceptual target respondents could be exposed to the same set of parameters – this ensured that the scores of different stakeholders could be correlated and collated to arrive at a single final score.

Module 3 | Analysis of Data & Final Ranking

A robust approach is followed to arrive at the final rankings. The step by step process is given below:

Perceptual Score
  • Ratings on various parameters for each school
  • Calculating importance of various parameters by interacting with key stakeholders the teachers and parents to arrive at weights for each parameter
  • Calculation of raw scores and weighted scores for each parameter
  • Calculation of overall score for each school using importance weightages.
Factual Score
  • The information collected corresponding to similar parameters as in the perceptual survey
  • A detailed scoring system has been developed for each parameter
  • After assigning scores to each parameter, raw scores are calculated
  • The raw scores are weighted by their importance to arrive at weighted scores
  • The final score for a school are a weighted average of Perception Score and Factual Score - equal weight age given to both
  • While calculating the ranking – those schools that did not participate in the factual survey (were assigned average factual score) to make it more holistic. However perceptual scores were obtained for them.

Categories in Final ranking


Schools that have been in existence for more than 5 years and have 5 or more pass out batches, people have high affinity and familiarity with them. They command respect by the community for their academic performance and infrastructure, and are generally viewed as the best.


Waiting-in-the-ranks schools - ready to grab the initiative from the leaders sooner than later. This set comprises of schools that have scored well in the research but didn’t feature in the top 10 but have potential to be in leader category in future.


There are some schools who have implemented innovative approaches of imparting education; such schools were considered for “Innovators” category. Their ranks have been assigned, considering both qualitative & quantitative performance. Typically, these were schools that recently started and are in existence for a less than 6 years.

Some caveats/assumptions:

Best efforts were made to reach maximum schools and their participation was called for

Those schools who have not shared their factual questionnaire within the allotted time, but rank high on the basis of perceptual score was assigned an average Factual score for calculating their overall ranking.

The schools, who have shared their factual questionnaire, were asked to give self-attestation on genuinety and authentication of the information.

The represented rankings are based on shared information. Market Xcel undertook reasonable measures to get complete and accurate information. However, any lapse or concealment of information or any part thereof that would have impacted results in any way is beyond the control of Market Xcel. Hence, we assume no responsibility towards the said.

Present survey has been conducted exclusively by an independent research Agency named Market Xcel data Matrix Pvt. ltd. using stated methodology for arriving at given rankings. The publication house and its affiliates/employees/authorized representatives/group companies are not responsible/ liable for the above rankings. Readers are advised to take an informed decision before acting upon the survey rankings.